Competing for a primary position in irrelevance

We are obsessed with the newest, most creative, most innovative and far-flung version of awesomeness the latest firm du jour is building somewhere overseas. We stare at the magazines, and refresh the browser on until something catches our eye and our jaws drop. But, what we consider to be a “wow” moment tends to confuse most people. Architects have begun to compete for a primary position in irrelevance.

10 reasons Architects probably won’t fix it | ArchDaily.

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