The facade of technological complexity

Fig 28.12 The elaborate machinery pictured here typifies the facade of technological complexity displayed by quacks to their ‘victims.’

Life And Health: textbook illustrations from 1972 – Boing Boing.

A few other examples of “facade of technological complexity” below

Actual technological complexity, on the other hand, in my experience, tends to look boring, ordinary, and/or messy.

To put it bluntly: I think architecture that tries to express its modernity by imitating technological imagery is bunk. The executives, politicians, and private clients who buy it are victims of quackery. The money spent on the funny warped facades would be better spent on heat pumps, on public transport, on a solar array in a desert… But the architects can not say this because in that case THEY would not be getting their share of the money.


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