I hate the word ‘creative’ (via The Dictionary of Specific Generalities)

I hate the word 'creative' Carrying on from my rant yesterday, I now want to be a bit more controversial. I'd like to challenge the very idea of creative departments. Because maybe the word 'creative' is a legacy title that's lost it's meaning and could even be holding back the industry. My first problem with the word 'creative' is that it's elitist. By calling a department 'creative' it sends a message that other departments aren't. In the same way as referring to someone … Read More

via The Dictionary of Specific Generalities

Advertisements
This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s