I hate the word ‘creative’ (via The Dictionary of Specific Generalities)

I hate the word 'creative' Carrying on from my rant yesterday, I now want to be a bit more controversial. I'd like to challenge the very idea of creative departments. Because maybe the word 'creative' is a legacy title that's lost it's meaning and could even be holding back the industry. My first problem with the word 'creative' is that it's elitist. By calling a department 'creative' it sends a message that other departments aren't. In the same way as referring to someone … Read More

via The Dictionary of Specific Generalities

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